I love this move from Kaufman. He has a #brand to keep up with. He's known as a bro after his time on spring break with Rickie Fowler, Jordan Spieth, and Justin Thomas. Who better to sponsor the guy who's fresh out of college and barely old enough to drink than Natty Light, the official beer of underage drinkers*?
*Okay, I'm pretty sure that's not Natty's official tagline, but it might as well be.
Side note: who knew Natty Light was the 6th-most popular beer in the US? Good for Natty Light! I guess it makes sense. College students make up a good chunk of the beer drinkers of America, and Natty is one of the most popular beers among college kids. Simple math, really.
And in case you're wondering, my official "Beer that's cheaper than dirt" rankings: Keystone Light > Natty Light > Busch Light > Milwaukee's Best Light > Hamm's > Genessee.